What to post on social media
Take advantage of different content formats
Estimated Read time - 3.5 minutes
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Content is king, but not all content is created equal.
Different content formats have different purposes, strengths, and weaknesses, and they require different strategies and skills to produce and distribute.
Different social media platforms offer different content formats.
Instagram offers single-image posts, carousels, reels, stories
LinkedIn offers Text-based content, single-image posts, carousel PDFs, videos
Twitter (X)/Threads offers text-based content, photos, videos
And the best part is that you can create for one platform and repurpose/repost on other platforms as well.
As a content creator, you need to know what to post for different content formats and how to optimize your content for each format.
Let’s find out what to post on social media for different content formats 👇
#1: Single-image post
A single-image post is a content format that consists of one image. It is one of the simplest and most versatile content formats, as it can be used to convey a message, a mood, a story, or a call-to-action.
A single-image post is also great for social media, as it can generate more likes, comments, and shares than other types of content.
You can upload different kinds of single-image posts -
1. Checklists
2. Memes
3. Ask me anything
4. Quotes
5. Photo of you
6. Infographics
7. Tweets
8. Milestone post
9. Holidays & events
10. Giveaways
11. Product features
12. Artsy stuff
13. Link to blog
14. Recipes
15. Discounts & promotions
16. Daily routines
#2: Carousel post
A carousel post is a content format that consists of multiple images or videos that can be swiped or scrolled through.
A carousel post is also great for social media, as it can generate more views, clicks, and conversions than other types of content.
You can upload different kinds of carousel posts -
1. How-to guides
2. Resource lists
3. Strategies
4. Photo of your team
5. Success stories
6. Actionable tips
7. Case studies
8. Industry trends
9. Product showcase
10. Throwbacks
11. Product launches
12. Moodboard
13. Collaboration
#3: Short-form video post
A short-form video post is a content format that consists of a video that is less than 60 seconds long.
It is one of the most trending and viral content formats, as it can be used to entertain, educate, inform, or persuade your audience.
You can upload different kinds of Short-form video posts -
1. Product sneak peek
2. BTS
3. Before/After
4. Transformation
5. Tips & tricks
6. Step-by-step guides
7. Day in the life
8. Talking head video
9. User-generated content
10. Your workspace
11. Photo dump
12. Customer reviews
13. Tutorials
14. Workflow
15. Glimpse of your life
The key is to choose the content formats that suit your brand, audience, and goals and to optimize your content for each format.
Social media updates 📲
1/ Instagram provides new Stories engagement options with Custo” “Add You”s” templates.
2/ Instagram’s testing the capacity to add “Notes” to feed posts.
3/ Instagram announced two-second looping video Notes for followers or Close Friends, plus the ability to respond to Notes in DMs using audio, photo, video, gifs, and stickers.
4/ Instagram creators can now go live using streaming software like OBS or Streamlabs via desktop, which could help level up live streams on the platform.
5/ Instagram to let users choose who sees their likes in a new test.
5/ Threads is available in Europe!
6/ Eligible YouTube creators will be able to gift up to 10 free subscriptions per month.
My favorite things 😍
⚒️ Tools
1/ Converter - The Online Converter Tool for Files, Units and Currencies
2/ 12ft Ladder - Read paid content for free!
Thought of the week 🤔”
“You have to do hard things…to create your own meaning in life.” - Naval Ravikant
See you again next week.
Ashiq
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